Our Market - Pakistan
Pakistan has important strategic endowments and development potential. The country is located at the crossroads of South Asia, Central Asia, China and the Middle East and is thus at the fulcrum of a regional market with a vast population, large and diverse resources, and untapped potential for trade. Pakistan has immense human potential. More than half of its population is below the age of 25.
In recent years, growth and turnaround in Pakistan's financial sector has been remarkable and unprecedented. Pakistan has become one of the fastest growing markets for financial and technological innovation (branchless banking for e.g.).New business models, transformations in customers' needs and behaviors, and a favourableregulatory environment have all contributed towards this growth and progression.
Pakistan’s financial sector comprises Scheduled Banks, Development Finance Institutions, Micro-Finance institutions, Non-Banking Finance Companies, Insurance Companies, Modarabas and the Directorate of National Savings. The financial sector is regulated by the Securities and Exchange Commission of Pakistan (SECP).